The Peavey Project, a Richmond based non-profit, seeks to amplify the lessons and legacy of Alex Peavey and positively impact the trajectory of our community by teaching mindfulness.

Legendary human and former VCU Mens’ Basketball Mindfulness Coach, Alex Peavey has been given days, weeks and months to live over his five year battle with two stage-four cancers. His approach has been simple and inspiring, FIGHT AND SMILE. In the face of competition and challenge, exhaust yourself for a purpose or community that is greater than you and choose joy every step of the way. Learn more at the


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